Accelerating & uplifting snake bites tail

Choosing between a neutral product A and the same product B with a cause, makes the choice rather easy. If it’s your cause and the price, quality and accessibility are comparable (which is "easily" done by automation and free market principles) - the choice is already made!
Not only consumers will take a side in the nearby future, companies will too if they are smart. Staying neutral or oblivious towards the theme the competitor(s) bare, eventually will be taken by the market as ‘anti’.

This 'emotional or spiritual marketing' ETLD calls: the postmodern market economy; a transitional phase from a rather materialistic worldview towards a more universal awareness.
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